Harshal Boricha | B2B Ads and SEO Blog https://harshalboricha.com/blog/ Practical guides on B2B Google Ads, LinkedIn Ads, SEO and AI search. en-in B2B Keyword Research: Finding Low-Volume Keywords That Bring Dealshttps://harshalboricha.com/blog/b2b-keyword-research/https://harshalboricha.com/blog/b2b-keyword-research/Sun, 01 Nov 2026 03:30:00 GMTB2B SEOB2B keyword research done right: mine sales calls, CRM notes, competitors and Search Console for low-volume, high-intent terms. Includes a mapping table. B2B Lead Tracking: Connect Ads, GA4 and Your CRM to Revenuehttps://harshalboricha.com/blog/b2b-lead-tracking-crm/https://harshalboricha.com/blog/b2b-lead-tracking-crm/Sun, 01 Nov 2026 03:30:00 GMTMeasurementA practical guide to B2B lead tracking: capture GCLID and UTMs, send CRM stages to Google Ads and LinkedIn, and see which ads really drive pipeline. B2B SEO Strategy: A Practical Playbook for Pipeline, Not Traffichttps://harshalboricha.com/blog/b2b-seo-strategy/https://harshalboricha.com/blog/b2b-seo-strategy/Sun, 01 Nov 2026 03:30:00 GMTB2B SEOA practical B2B SEO strategy: write for the buying committee, build bottom-of-funnel pages first, and measure pipeline, not traffic. Steal the order I use. Generative Engine Optimization: How B2B Brands Get Named by AIhttps://harshalboricha.com/blog/generative-engine-optimization/https://harshalboricha.com/blog/generative-engine-optimization/Sun, 01 Nov 2026 03:30:00 GMTAI SearchGenerative engine optimization explained for B2B: how AI tools pick sources, how GEO differs from SEO, and a practical checklist to get your brand cited. Google Ads for B2B: How to Pay for Pipeline, Not Junk Leadshttps://harshalboricha.com/blog/google-ads-for-b2b/https://harshalboricha.com/blog/google-ads-for-b2b/Sun, 01 Nov 2026 03:30:00 GMTGoogle AdsGoogle Ads for B2B wastes money on job seekers, students and bots. Here is the structure, bidding and weekly checklist I use to buy qualified pipeline. Google Ads vs LinkedIn Ads: Which Works Better for B2B?https://harshalboricha.com/blog/google-ads-vs-linkedin-ads/https://harshalboricha.com/blog/google-ads-vs-linkedin-ads/Sun, 01 Nov 2026 03:30:00 GMTGoogle AdsGoogle Ads vs LinkedIn Ads for B2B: an honest comparison of intent, targeting, cost and lead quality, plus a budget split framework you can start from today. LinkedIn Ads for B2B Lead Generation: A Full-Funnel Playbookhttps://harshalboricha.com/blog/linkedin-ads-b2b-lead-generation/https://harshalboricha.com/blog/linkedin-ads-b2b-lead-generation/Sun, 01 Nov 2026 03:30:00 GMTLinkedIn AdsHow to run LinkedIn Ads for B2B lead generation: full-funnel structure, lead gen forms vs landing pages, offers beyond the demo, CRM sync. Read the playbook. LinkedIn Ads Cost in India: What B2B Teams Really Pay in 2026https://harshalboricha.com/blog/linkedin-ads-cost-india/https://harshalboricha.com/blog/linkedin-ads-cost-india/Sun, 01 Nov 2026 03:30:00 GMTLinkedIn AdsLinkedIn Ads cost in India explained for B2B: minimum budgets, CPC vs CPM, bidding types and a 90-day test plan in INR. See what to budget before you spend. LinkedIn Ads Targeting: Every B2B Option and When to Use Ithttps://harshalboricha.com/blog/linkedin-ads-targeting/https://harshalboricha.com/blog/linkedin-ads-targeting/Sun, 01 Nov 2026 03:30:00 GMTLinkedIn AdsA practical guide to LinkedIn Ads targeting for B2B: job titles vs functions, account lists, matched audiences and audience size. Avoid the costly mistakes. Negative Keywords for B2B Google Ads: A Starter List and Routinehttps://harshalboricha.com/blog/negative-keywords-b2b-google-ads/https://harshalboricha.com/blog/negative-keywords-b2b-google-ads/Sun, 01 Nov 2026 03:30:00 GMTGoogle AdsNegative keywords for B2B Google Ads, done right: a starter list by theme, how match types really work, where to add them and a 30 minute weekly routine.