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LinkedIn and Meta Ads

LinkedIn Ads that reach the whole buying committee

LinkedIn is the only ad platform where you can choose the exact companies, job functions and seniorities you want to reach. It is also easy to burn money on. I plan LinkedIn campaigns around your real accounts and offers, and use Meta for low-cost retargeting where it helps.

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What you get

  • 01Audience plan: target accounts, functions, seniority and exclusions
  • 02Full-funnel campaign structure, from awareness to retargeting
  • 03Offer and creative briefs that are worth a buyer's attention
  • 04Lead gen forms or landing pages, matched to lead quality goals
  • 05CRM sync and Conversions API so results are measured properly
  • 06Meta retargeting for website visitors and engaged audiences

How it works

  1. 1

    Map the buyers

    We list the accounts and roles that make up your buying committee, and the ones we must exclude.

  2. 2

    Build the funnel

    Awareness, consideration and conversion campaigns, each with a job and a budget.

  3. 3

    Launch and learn

    Small, structured tests on audiences, offers and formats, with clear stop rules.

  4. 4

    Scale what sells

    Budget moves to the audiences and offers that create meetings, not just clicks.

LinkedIn is precise, and that is the trap

On LinkedIn you can say, "show this ad to heads of IT at logistics companies with more than 500 employees in India". That precision is the reason B2B marketers love it. It is also the reason accounts burn money: audiences get too narrow, the same five people see the same ad forty times, or broad expansion settings quietly show your ads to people you never chose.

I treat LinkedIn as a planned programme, not a boost button. Every campaign has a job: introduce you to the right accounts, earn attention with something useful, or bring warm accounts back to talk to sales. My guide to LinkedIn Ads targeting shows how I build these audiences.

What a good LinkedIn programme looks like

  • The right accounts. A target account list, built with your sales team, so ads and outreach work on the same companies.
  • The whole committee. Separate messages for the people who use, approve and pay, because they care about different things.
  • Offers worth a click. Not only "book a demo". Benchmarks, teardown sessions, calculators, short reports: things a busy buyer actually wants. I go deeper in LinkedIn Ads for B2B lead generation.
  • Honest measurement. Leads synced to your CRM, the LinkedIn Conversions API where it helps, and reporting on meetings and pipeline, not cost per click.

Budget, without guesswork

LinkedIn clicks cost more than most channels, so the budget has to be planned around how many results you need to learn from. I explain the moving parts in LinkedIn Ads cost in India, and I size the first 90 days with you before spending anything.

LinkedIn creates demand among people who were not searching yet. Google Ads captures demand from people who already are. Most of my B2B clients get the best results by running both, and by making sure their B2B SEO pages are ready when those people search your name. If you are deciding where to start, read Google Ads vs LinkedIn Ads for B2B.

Frequently asked questions

Are LinkedIn Ads worth it for B2B?

For many B2B companies, yes, because no other platform lets you target by company, job function and seniority this precisely. Clicks cost more than on other networks, so LinkedIn works best when the deal value is high and the offer is genuinely useful to the audience.

How much do LinkedIn Ads cost in India?

Costs depend on audience, bidding and competition, and senior B2B audiences cost more. I break down the real cost drivers and how to plan a first test budget in my guide to LinkedIn Ads cost in India.

Should I use LinkedIn lead gen forms or a landing page?

Lead gen forms usually bring more leads at a lower cost, because the form is prefilled. Landing pages often bring fewer but more considered leads. I choose based on the offer and on what your sales team needs, and I measure both against qualified pipeline.

Where does Meta fit in a B2B ads plan?

Meta is rarely the place to find new B2B buyers, but it can be a cheap way to stay in front of people who already visited your site or engaged on LinkedIn. I use it as a supporting retargeting channel, not the main one.

Can you run account-based marketing campaigns on LinkedIn?

Yes. I can upload your target account list, layer job functions and seniority on top, and report on engagement by account, so sales knows which companies are warming up.

Want this done for your business?

A focused 30 minute strategy call for ₹499. You leave with three things you can fix this month.

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