B2B SEO7 min read
B2B Keyword Research: Finding Low-Volume Keywords That Bring Deals
B2B keywords often show 10 to 50 searches a month, and that is fine. Here is how I find the ones that bring deals, and map each to the right page.
Notes from the work
The B2B Ads and SEO blog
Practical guides on Google Ads, LinkedIn Ads, B2B SEO and AI search, written from real accounts. No fluff, no hacks, just what I would tell you on a call.
B2B SEO
B2B SEO8 min read
B2B SEO Strategy: A Practical Playbook for Pipeline, Not Traffic
Most B2B SEO chases traffic that never talks to sales. Here is the order I build things in, from bottom-of-funnel pages to measuring pipeline.
Measurement
Measurement8 min read
B2B Lead Tracking: Connect Ads, GA4 and Your CRM to Revenue
Form fills are not pipeline. Here is how I set up B2B lead tracking so Google Ads and LinkedIn learn from qualified leads and closed deals, not junk submissions.
AI Search
AI Search8 min read
Generative Engine Optimization: How B2B Brands Get Named by AI
Buyers now ask ChatGPT and Google's AI Overviews for vendor shortlists. Here is what generative engine optimization is, and a B2B checklist to get your brand named.
Google Ads
Google Ads9 min read
Google Ads for B2B: How to Pay for Pipeline, Not Junk Leads
Most B2B Google Ads accounts pay for job seekers, students and spam forms. Here is how I structure, bid and review accounts so spend turns into qualified pipeline.
Google Ads7 min read
Google Ads vs LinkedIn Ads: Which Works Better for B2B?
Google catches buyers who are already searching. LinkedIn reaches the ones who are not, yet. Here is how to choose, combine and budget the two for B2B.
Google Ads8 min read
Negative Keywords for B2B Google Ads: A Starter List and Routine
A starter negative keyword list for B2B, grouped by theme, plus how negative match types actually work and the weekly search terms routine I use to stop wasted spend.
LinkedIn Ads
LinkedIn Ads9 min read
LinkedIn Ads for B2B Lead Generation: A Full-Funnel Playbook
Most B2B LinkedIn campaigns ask strangers for a demo and wonder why leads are poor. Here is the full-funnel structure, offers and CRM setup I use instead.
LinkedIn Ads9 min read
LinkedIn Ads Cost in India: What B2B Teams Really Pay in 2026
What LinkedIn Ads really cost a B2B company in India, how bidding and billing work, and a simple 90-day test budget in rupees you can take to your CFO.
LinkedIn Ads9 min read
LinkedIn Ads Targeting: Every B2B Option and When to Use It
Which LinkedIn targeting options are worth using for B2B, which ones quietly waste budget, and a sample setup you can copy for your next campaign.
Rather have me do it?
Reading is good. A second pair of eyes on your account is better. Book a 30 minute strategy call for ₹499.