Free tools for B2B marketing teams
Small, honest tools I use when planning B2B campaigns. Plan an ad budget backwards from revenue, preview Google and LinkedIn ads before they go live, and check how your pages look in search. No sign-up, and nothing you type leaves your browser.
All tools
B2B Media Plan Calculator
Work backwards from the deals you want to the leads, clicks and budget you need on Google Ads and LinkedIn Ads.
Open the tool Google AdsGoogle Ads Preview Tool
Write a responsive search ad and see it as it appears on Google, with live character counters and policy checks.
Open the tool LinkedIn AdsLinkedIn Ad Preview
Build a single-image LinkedIn ad, check where the text gets cut off and download the mockup as an image.
Open the tool SEOSERP Snippet Preview
Check your page title and meta description length in pixels and see how the result looks on Google before you publish.
Open the tool TrackingUTM Builder
Build tagged campaign links with one naming pattern, and see which GA4 channel each link will land in before you share it.
Open the tool Google AdsKeyword Match Type Tool
Turn a keyword list into broad, phrase and exact match, add B2B negative keywords, and test which searches would show your ad.
Open the tool AI searchllms.txt Generator
Write the llms.txt file that tells AI tools what your company does and which pages matter, checked against the format.
Open the toolWhy these tools exist
Most B2B marketing problems start before a single rupee is spent. Budgets get set without working back from revenue, ads go live with headlines that break when Google mixes them, and pages get published with titles that are cut off in search. These four tools catch those mistakes in minutes.
The media plan calculator starts from published industry benchmarks, with every source listed on the page. Treat them as a starting point and replace them with your own numbers as soon as you have a month of real data.
How they work
- Free, with no sign-up and no email gate.
- Everything runs in your browser. Nothing you type or upload is sent or stored.
- Benchmarks are sourced and editable, never presented as a promise.
- Built for B2B teams in India and worldwide.
More tools are on the way. Want one that does not exist yet? Tell me what you need.